Blueprint on Digital Transformation of Health and Care for the Ageing Society

The European “Blueprint on Digital Transformation of Health and Care for the Ageing Society ” reflects the common policy vision of European policy makers, civil society, professional organisations and industry. As a shared policy vision, the Blueprint guides the efforts of the EIP on AHA Action Groups and Reference Sites. The Blueprint is essential to mobilise investments and guarantee the commitment of all actors including industrial players, regional authorities, professional and civil society organisations and multi-stakeholder platforms.

The Blueprint is to be seen as an evolution. Engaged stakeholders called “Blueprint Partners” contribute to advancing the Blueprint vision. They inform the European Commission about latest care developments, evidence, stakeholders’ needs, and collaboration opportunities along key health and care topic areas which benefit from digital transformation.


Overall activities

The further advancement of the Blueprint will be ensured through the following long-term activities:

  • Capturing the EIP on AHA stakeholders’ capacity for engagement and mobilising them to work towards achieving this common policy vision.

  • Supporting the EIP on AHA stakeholders in identifying key ICT enabling technologies and use case scenarios for active and healthy ageing for inclusion in the Blueprint.

  • Updating the Blueprint, based on the latest developments in AHA, stakeholder feedback, and the current supply and demand landscape.


Progress so far

The Blueprint has focused on the demand-side perspective, 12 personas, and four key areas of work.


Demand-side perspective: The Blueprint has focused on the identification of heath and care needs of the population using a “personas” approach. Twelve personas have been developed, representing different “population segments” with different conditions and needs. They were grouped into a range of categories. There are four time points along a person’s life-course (childhood/young adulthood, working age, retirement and age under 80, and aged 80+). There are also three groups of wellbeing or needs (generally well/good wellbeing, chronic conditions and/or social needs, and complex needs).


For more details, click on the persona face to download the corresponding persona poster (pdf)
Needs/Life course Children/Young adult Working age adults Retired persons below 80 Persons aged 80+
Generally well/good wellbeing Rose, 10 Leila, 51 Randolph, 65 Teresa, 83
Chronic condition and/or social needs Millie, 18 Nikos, 50 Eleni, 73 Maria, 84
Complex needs Ben, 9 Antonio, 33 Procolo, 79 Jacqueline, 87


Each persona profile contains a description of the character’s needs, goals, hopes, dreams, attitudes, and behaviour). Other aspects relate to their needs, such as health issues, social and economic aspects, lifestyle risks, personality aspects, and mental issues. These descriptions have been summarised into posters.

Input on available best practices and digital solutions that target one or more of the personas’ needs is being collected. This exercise provides an overview of solutions which will:

► Foster collaboration between demand and supply.

► Inform new solution development.

► Help demand-side organisations elaborate procurement specifications using the Blueprint personas.

► Identify areas of needs for further stimulus (e.g., through funding or procurement).

Interested stakeholders can watch a recording of a webinar from November 2018 which presents the main features of the Blueprint evolution. The first Blueprint update detailing the work of the Blueprint Partners during 2017-2018 was released in December 2018.

Four key topic areas have been elaborated and discussed in early 2018. They represent digital health and care priorities identified jointly by EU demand and supply actors. They involve data analytics, proactive prevention, and digital support and solutions for connected health and integrated care:

Blueprint 2018 priority topic areas

Each topic area provides a detailed picture about the situation in Europe. They cover the target population, enabling technologies available, challenges to and potential solutions for scaling up, and recommendations to promote innovation at different levels. These were developed based on the Blueprint 2017 policy vision. The vision outlined key “transformation enablers”, i.e., enablers that will support the process of transformation of health and care delivery in Europe:

► The development of common strategies and frameworks for citizen empowerment and health literacy.

► A strong focus on digital skills development of the health and social care workforce.

► Special emphasis on interoperability standards and the appropriate regulatory framework.

The four priority topic areas - as well as concrete examples, solutions for scaling up, and recommendations - were introduced and discussed during the EIP on AHA Conference of Partners 2018.

Partners are reviewing the Blueprint work so far. All recommendations from the four Blueprint topic areas, and the lessons learnt from the personas’ development, are being reviewed and further specified in light of the user scenarios for innovative digital solutions for AHA.


What is next?

There is now a next step. The Blueprint Partners will work towards developing high-impact user scenarios based on the twelve personas and their needs. They will build on the following elements:

► Available best practices/solutions targeting personas’ needs.

► Regions with positive experiences, willing to provide the necessary knowledge and support to scale up and deployment across Europe.

► Relevant interactions will be considered e.g. personas interacting with digital solutions, personas interacting with other key actors, digital solutions interacting with other digital solutions (with a special emphasis on interoperability).

► Needs of other key actors (such as general practitioners, nurses, carers, public health authorities, other care providers) that are involved in health and care provision.

► Outcomes and high impact on patients and the health care system.

High scalability and replication potential

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